Complexity of Simplicity

UX Designer

Creating an aesthetically pleasing interface isn’t that difficult... Trying to understand how your users will interact with it might be very challenging. It’s empathy which allows us to wear someone else's shoes, understanding their goals and pain points. Years of experience working on a variety of projects; for both individual clients and corporations has shown me how to look at projects from different perspectives, as understand potential limitations.

I believe in agile & double diamond methodologies, but also know that these might need to be modified as no two businesses are the same.

Front-End Developer

The more we understand the medium we’re working with the smoother and less problematic our work becomes. Knowing frontend programming languages such as HTML & CSS has proven to be one of the most useful skills in my UX Designer career. Understanding the capabilities & most importantly limitations of today’s web can significantly improve cooperation with any development team out there.

How can you design anything if you don’t know the basics of how that thing works?

Data Analyst

Data analysis & research are two inseparable skills for any UX specialist out there. Understanding how to categorise and analyse quantitative-data sources, allows me to create data-driven designs, avoiding ineffective design choices based solely on intuition or best practices.

Let’s be honest visuals are convincing, but by adding data proven visuals to any stakeholders presentation you’ll convey the message clearer getting everyone onboard much faster.

SEO Enthusiast

Working with a number of experienced and inexperienced marketers, I’ve realised that there is a common misconception about SEO. Search engine optimisation is not only about keywords and link building strategies. With today's sophisticated algorithms we also need to focus on visitors behavior when trying to improve our rankings. Data such as organic CTR’s, pages per session, bounce rate and dwell time informs google if a website visitor enjoys navigating the site, but also if they're willing to come back in the future.

UX is simply trying to make users happy, so is SEO.

Portfolio & Info

Visit my LinkedIn profile page
Check out my Dribbble Portfolio
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Check out my Case studies, CV and supporting files

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